Bunnie DeFord (Bunnie XO) Net Worth
Bunnie DeFord, popularly known as Bunnie XO, has built a successful career as a podcaster, entrepreneur, and social media influencer. With an estimated net worth of $2 million, she earns through her Dumb Blonde Podcast, YouTube channel, business ventures, and brand partnerships. While many recognize her as Jelly Roll’s wife, she has carved her financial path. Bunnie DeFord Net Worth continues to grow as she expands her brand and influence.
Introduction
Bunnie DeFord, better known as Bunnie XO, has built a thriving career as a podcaster, entrepreneur, and social media personality. While many recognize her as the wife of country rap star Jelly Roll, she has carved out her financial success. From hosting the Dumb Blonde Podcast to launching business ventures, Bunnie XO has proven she’s more than just a celebrity spouse.
So, how much is Bunnie XO Net Worth in 2025? How did she make her fortune? Let’s explore her career, income sources, lifestyle, and business ventures to uncover her financial success story.
Bunnie XO’s Profile Summary
- Full Name: Alisa DeFord
- Date of Birth: January 22, 1980
- Birthplace: Houston, Texas
- Current Residence: Nashville, Tennessee
- Nationality: American
- Occupation: Podcaster, entrepreneur, social media influencer, former model
- Marital Status: Married to Jelly Roll (Jason DeFord) since 2016
- Children: Stepmother to Bailee Ann and Noah DeFord
What is Bunnie XO Net Worth in 2025?
Bunnie XO Net Worth is estimated to be $2 million.
Her income comes from multiple sources, including:
✅ Podcast revenue from sponsorships and ads
✅ Social media earnings from YouTube and brand partnerships
✅ Business ventures, including Dumb Blonde Productions and merchandise sales
✅ Past earnings from modeling and OnlyFans
While her net worth is impressive, Jelly Roll Net Worth is estimated to be $12 million, making him the higher earner in the household. However, Bunnie has consistently emphasized her financial independence and self-made success.
Bunnie XO’s Financial Status Before Meeting Jelly Roll
Before meeting Jelly Roll in 2015, Bunnie XO was already financially successful.
💰 She worked as a high-end escort in Las Vegas, enjoying a luxurious lifestyle with a penthouse condo and sports cars.
💰 In an interview, Jelly Roll revealed that when they first met, she was making more money than him while he was struggling as an independent artist.
💰 Despite her career in the adult industry, Bunnie was determined to build a sustainable business beyond escorting.
Her journey from the adult industry to business success is a testament to her ambition, resilience, and smart financial decisions.
How Does Bunnie XO Make Her Money?
1. Dumb Blonde Podcast & Media Ventures
One of Bunnie XO’s biggest income sources is her popular podcast, Dumb Blonde.
🎙️ Launched in 2019, the podcast features unfiltered conversations on life, relationships, and personal struggles.
🎙️ Guests include Jelly Roll, Gypsy Rose Blanchard, Brantley Gilbert, Dita Von Teese, and more.
🎙️ The podcast is monetized through sponsorships, ads, and premium content.
She also founded Dumb Blonde Productions, her own media company, allowing her to expand into merchandise, brand collaborations, and online entertainment.
Bunnie DeFord (Bunnie XO) has built a successful brand in the entertainment industry, and if you’re curious about other multi-talented stars, check out our deep dive into Kat Graham Net Worth!
2. Social Media & YouTube Revenue
Bunnie XO has millions of followers across social media, helping her earn a steady income.
📌 YouTube – Over 900K+ subscribers and 249 million+ views. She earns from ads, sponsorships, and affiliate marketing.
📌 TikTok & Instagram – Combined millions of followers where she promotes brands, sponsorships, and her products.
📌 Facebook & Twitter – Platforms for fan engagement and cross-promoting her content.
Her massive online presence has made her a sought-after influencer and content creator, generating thousands of dollars per month.
3. Entrepreneurial Ventures & Business Investments
Besides podcasting and social media, Bunnie XO is a businesswoman.
👕 Dumb Blonde Merch – She sells hoodies, T-shirts, jewelry, and hats through her official website.
🏡 Real Estate – Bunnie and Jelly Roll purchased their Nashville home in 2023, investing in property as part of their financial plan.
🚫 OnlyFans (Former Business) – She previously earned thousands per month on OnlyFans but closed her account in 2023 when her business ventures became more successful.
With multiple income streams, Bunnie XO has built financial stability beyond her relationship with Jelly Roll.
Bunnie XO’s Lifestyle: House, Cars & Luxury
Despite her humble beginnings, Bunnie XO enjoys a luxurious lifestyle today.
🏡 House – She and Jelly Roll own a home in Nashville, Tennessee, decorated with a country-rock aesthetic.
🚗 Car Collection – Jelly Roll gifted her a 2023 Ford Bronco Raptor for Mother’s Day 2023. She has also owned several luxury vehicles in the past.
💎 Luxury & Travel – Bunnie enjoys designer fashion, vacations, and high-end experiences while still maintaining a down-to-earth personality.
Even with her success, she remains grounded and focused on personal growth.
Bunnie XO’s Influence in the Entertainment Industry
Beyond financial success, Bunnie XO has made an impact in entertainment and social media.
🎤 She helped Jelly Roll build his career, supporting him financially and emotionally during his early struggles.
📺 She appeared in music videos and hosted high-profile interviews on her podcast.
💪 She advocates for women’s empowerment, inspiring others to rebuild their lives and achieve financial independence.
Her transformation from model to media mogul has made her an influential figure in digital media and entertainment.
FAQs About Bunnie XO’s Net Worth & Life
What is Bunnie XO’s real name?
Her full name is Alisa DeFord.
How did Bunnie XO and Jelly Roll meet?
They met in Las Vegas in 2015 while Jelly Roll was performing at a local venue.
What is the Dumb Blonde Podcast about?
It’s a comedic, unfiltered talk show covering relationships, personal growth, and entertainment.
Does Bunnie XO have kids of her own?
She is the stepmother to Bailee Ann and Noah DeFord, Jelly Roll’s children from previous relationships.
Why did Bunnie XO quit OnlyFans?
Her business ventures became more successful, making it unnecessary for her to continue.
Conclusion
Bunnie XO’s journey from Las Vegas nightlife to media mogul proves she is a self-made entrepreneur.
✅ Her net worth, estimated at $2 million, continues to grow.
✅ She earns from podcasting, social media, and business ventures.
✅ She is an inspiration for women seeking financial independence.
As Bunnie XO expands her brand, her wealth and influence will only continue to rise. Keep an eye on this powerhouse entrepreneur!
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